Tanıtsa

Tanıtsa is an upcoming promotion, advertising and PR agency. Its site will sell promotional articles and handle advertising, listings and public relations (PR), operating at tanitsa.com, tanitsa.com.tr and tanitsa.tr.

How will it work?

The brand describes the topic it wants to communicate and its target audience; Tanıtsa identifies suitable publications, prepares the text according to the publisher's editorial rules and follows it through to publication. For advertising and listing requests, placement, duration and budget are planned from a single point, and press releases are delivered directly to the editors of the relevant outlets. At the end of each job the brand receives a summary showing where, when and in what form it appeared.

What does it mean for publishers?

News sites receive promotion and advertising requests from a single counterpart; the content is clearly marked as promotional and editorial independence is untouched. The publisher gains a new source of revenue while readers can tell news from promotion. Which publications Tanıtsa will work with, and on what terms, will be shared on this page once the agency is operating.

Tanıtsa is being set up as a promotion agency that helps brands and organisations gain visibility on news sites and digital publications. Its core work is promotional (advertorial) articles: the topic a brand wants to communicate is turned into a text that meets the publisher's editorial standards and is published in the relevant outlet, clearly marked as promotional. Selling advertising space, publishing listings and delivering press releases to publishers - the public relations side - will be handled under the same roof.

What sets Tanıtsa apart from other KEYDAL ventures is its familiarity with the publisher side: KEYDAL provides software and infrastructure to news sites, and that experience gives a realistic view of which content fits which publication. The launch at tanitsa.com, tanitsa.com.tr and tanitsa.tr will be announced on this page.